GENERAL
UNICEF Zimbabwe Communications research on Social Media usage in Zimbabwe.
9 questions polled on this topic
32% response rate
29,931 responded out of 93,705 polled
Jan 7. 2019
Are you on Facebook?
Jan 7. 2019
How many pages on Facebook do you follow?
Jan 7. 2019
What time do you use social media the most?
Jan 7. 2019
What type of pages do you like the most?
Jan 7. 2019
Why are you not on Facebook?
Jan 7. 2019
Are you on WhatsApp?
Jan 7. 2019
Why are you not on WhatsApp?
Jan 7. 2019
Other- Why are you not on Facebook?
Jan 7. 2019
Name 3 Social media pages you like the most?

POLL RESULTS

JAN 7. 2019
Are you on Facebook?
29,931 responded out of 93,705 polled
Female
30%
Yes
 
Yes
70%
No
 
No

Male
45%
Yes
 
Yes
55%
No
 
No
0-14
32%
Yes
 
Yes
68%
No
 
No

15-19
24%
Yes
 
Yes
76%
No
 
No

20-24
48%
Yes
 
Yes
52%
No
 
No

25-30
55%
Yes
 
Yes
45%
No
 
No

31-34
42%
Yes
 
Yes
58%
No
 
No

35+
25%
Yes
 
Yes
75%
No
 
No
38%
Yes
 
Yes
62%
No
 
No
JAN 7. 2019
How many pages on Facebook do you follow?
10,575 responded out of 11,328 polled
Female
15%
0
 
0
40%
1-5
 
1-5
27%
6-20
 
6-20
18%
+21
 
+21

Male
9%
0
 
0
34%
1-5
 
1-5
31%
6-20
 
6-20
25%
+21
 
+21
0-14
20%
0
 
0
25%
1-5
 
1-5
35%
6-20
 
6-20
20%
+21
 
+21

15-19
20%
0
 
0
36%
1-5
 
1-5
28%
6-20
 
6-20
16%
+21
 
+21

20-24
13%
0
 
0
38%
1-5
 
1-5
29%
6-20
 
6-20
20%
+21
 
+21

25-30
8%
0
 
0
34%
1-5
 
1-5
33%
6-20
 
6-20
24%
+21
 
+21

31-34
9%
0
 
0
35%
1-5
 
1-5
30%
6-20
 
6-20
26%
+21
 
+21

35+
14%
0
 
0
38%
1-5
 
1-5
26%
6-20
 
6-20
22%
+21
 
+21
11%
0
 
0
36%
1-5
 
1-5
30%
6-20
 
6-20
22%
+21
 
+21
JAN 7. 2019
What time do you use social media the most?
10,154 responded out of 10,575 polled
Female
5%
Early Morning
 
Early Morning
17%
Mid-day
 
Mid-day
45%
Evening
 
Evening
33%
All the time
 
All the time

Male
5%
Early Morning
 
Early Morning
11%
Mid-day
 
Mid-day
53%
Evening
 
Evening
31%
All the time
 
All the time
0-14
0%
Early Morning
 
Early Morning
11%
Mid-day
 
Mid-day
42%
Evening
 
Evening
47%
All the time
 
All the time

15-19
3%
Early Morning
 
Early Morning
16%
Mid-day
 
Mid-day
49%
Evening
 
Evening
32%
All the time
 
All the time

20-24
4%
Early Morning
 
Early Morning
14%
Mid-day
 
Mid-day
49%
Evening
 
Evening
33%
All the time
 
All the time

25-30
4%
Early Morning
 
Early Morning
13%
Mid-day
 
Mid-day
50%
Evening
 
Evening
32%
All the time
 
All the time

31-34
6%
Early Morning
 
Early Morning
12%
Mid-day
 
Mid-day
50%
Evening
 
Evening
33%
All the time
 
All the time

35+
7%
Early Morning
 
Early Morning
12%
Mid-day
 
Mid-day
52%
Evening
 
Evening
30%
All the time
 
All the time
5%
Early Morning
 
Early Morning
13%
Mid-day
 
Mid-day
50%
Evening
 
Evening
32%
All the time
 
All the time
JAN 7. 2019
What type of pages do you like the most?
9,589 responded out of 10,154 polled
Female
15%
Companies (Delta Beverages, Econet w
 
Companies (Delta Beverages, Econet w
23%
Organization (Oxfam, USAID etc)
 
Organization (Oxfam, USAID etc)
11%
Brand or Product you like (Nike,
 
Brand or Product you like (Nike,
19%
Public Figures (politicians, artists
 
Public Figures (politicians, artists
32%
Entertainment news
 
Entertainment news

Male
20%
Companies (Delta Beverages, Econet w
 
Companies (Delta Beverages, Econet w
17%
Organization (Oxfam, USAID etc)
 
Organization (Oxfam, USAID etc)
7%
Brand or Product you like (Nike,
 
Brand or Product you like (Nike,
28%
Public Figures (politicians, artists
 
Public Figures (politicians, artists
27%
Entertainment news
 
Entertainment news
0-14
6%
Companies (Delta Beverages, Econet w
 
Companies (Delta Beverages, Econet w
22%
Organization (Oxfam, USAID etc)
 
Organization (Oxfam, USAID etc)
11%
Brand or Product you like (Nike,
 
Brand or Product you like (Nike,
44%
Public Figures (politicians, artists
 
Public Figures (politicians, artists
17%
Entertainment news
 
Entertainment news

15-19
12%
Companies (Delta Beverages, Econet w
 
Companies (Delta Beverages, Econet w
17%
Organization (Oxfam, USAID etc)
 
Organization (Oxfam, USAID etc)
16%
Brand or Product you like (Nike,
 
Brand or Product you like (Nike,
23%
Public Figures (politicians, artists
 
Public Figures (politicians, artists
32%
Entertainment news
 
Entertainment news

20-24
18%
Companies (Delta Beverages, Econet w
 
Companies (Delta Beverages, Econet w
17%
Organization (Oxfam, USAID etc)
 
Organization (Oxfam, USAID etc)
11%
Brand or Product you like (Nike,
 
Brand or Product you like (Nike,
24%
Public Figures (politicians, artists
 
Public Figures (politicians, artists
29%
Entertainment news
 
Entertainment news

25-30
21%
Companies (Delta Beverages, Econet w
 
Companies (Delta Beverages, Econet w
21%
Organization (Oxfam, USAID etc)
 
Organization (Oxfam, USAID etc)
6%
Brand or Product you like (Nike,
 
Brand or Product you like (Nike,
24%
Public Figures (politicians, artists
 
Public Figures (politicians, artists
28%
Entertainment news
 
Entertainment news

31-34
19%
Companies (Delta Beverages, Econet w
 
Companies (Delta Beverages, Econet w
21%
Organization (Oxfam, USAID etc)
 
Organization (Oxfam, USAID etc)
6%
Brand or Product you like (Nike,
 
Brand or Product you like (Nike,
26%
Public Figures (politicians, artists
 
Public Figures (politicians, artists
29%
Entertainment news
 
Entertainment news

35+
16%
Companies (Delta Beverages, Econet w
 
Companies (Delta Beverages, Econet w
20%
Organization (Oxfam, USAID etc)
 
Organization (Oxfam, USAID etc)
7%
Brand or Product you like (Nike,
 
Brand or Product you like (Nike,
28%
Public Figures (politicians, artists
 
Public Figures (politicians, artists
30%
Entertainment news
 
Entertainment news
18%
Companies (Delta Beverages, Econet w
 
Companies (Delta Beverages, Econet w
19%
Organization (Oxfam, USAID etc)
 
Organization (Oxfam, USAID etc)
8%
Brand or Product you like (Nike,
 
Brand or Product you like (Nike,
25%
Public Figures (politicians, artists
 
Public Figures (politicians, artists
29%
Entertainment news
 
Entertainment news
JAN 7. 2019
Why are you not on Facebook?
17,822 responded out of 18,603 polled
Female
51%
Do not own a smartphone
 
Do not own a smartphone
11%
Too Expensive
 
Too Expensive
17%
Not interested
 
Not interested
13%
I don’t know how to use it.
 
I don’t know how to use it.
8%
Specify
 
Specify

Male
53%
Do not own a smartphone
 
Do not own a smartphone
11%
Too Expensive
 
Too Expensive
14%
Not interested
 
Not interested
12%
I don’t know how to use it.
 
I don’t know how to use it.
9%
Specify
 
Specify
0-14
53%
Do not own a smartphone
 
Do not own a smartphone
6%
Too Expensive
 
Too Expensive
15%
Not interested
 
Not interested
15%
I don’t know how to use it.
 
I don’t know how to use it.
11%
Specify
 
Specify

15-19
51%
Do not own a smartphone
 
Do not own a smartphone
12%
Too Expensive
 
Too Expensive
14%
Not interested
 
Not interested
12%
I don’t know how to use it.
 
I don’t know how to use it.
11%
Specify
 
Specify

20-24
51%
Do not own a smartphone
 
Do not own a smartphone
13%
Too Expensive
 
Too Expensive
14%
Not interested
 
Not interested
13%
I don’t know how to use it.
 
I don’t know how to use it.
10%
Specify
 
Specify

25-30
53%
Do not own a smartphone
 
Do not own a smartphone
11%
Too Expensive
 
Too Expensive
16%
Not interested
 
Not interested
10%
I don’t know how to use it.
 
I don’t know how to use it.
9%
Specify
 
Specify

31-34
55%
Do not own a smartphone
 
Do not own a smartphone
9%
Too Expensive
 
Too Expensive
16%
Not interested
 
Not interested
11%
I don’t know how to use it.
 
I don’t know how to use it.
9%
Specify
 
Specify

35+
53%
Do not own a smartphone
 
Do not own a smartphone
11%
Too Expensive
 
Too Expensive
16%
Not interested
 
Not interested
13%
I don’t know how to use it.
 
I don’t know how to use it.
8%
Specify
 
Specify
52%
Do not own a smartphone
 
Do not own a smartphone
11%
Too Expensive
 
Too Expensive
16%
Not interested
 
Not interested
12%
I don’t know how to use it.
 
I don’t know how to use it.
9%
Specify
 
Specify
JAN 7. 2019
Are you on WhatsApp?
21,828 responded out of 22,283 polled
Female
49%
Yes
 
Yes
51%
No
 
No

Male
50%
Yes
 
Yes
50%
No
 
No
0-14
45%
Yes
 
Yes
55%
No
 
No

15-19
45%
Yes
 
Yes
55%
No
 
No

20-24
60%
Yes
 
Yes
40%
No
 
No

25-30
59%
Yes
 
Yes
41%
No
 
No

31-34
50%
Yes
 
Yes
50%
No
 
No

35+
40%
Yes
 
Yes
60%
No
 
No
50%
Yes
 
Yes
50%
No
 
No
JAN 7. 2019
Why are you not on WhatsApp?
10,020 responded out of 11,021 polled
Female
82%
Do not own a smartphone
 
Do not own a smartphone
8%
Too Expensive
 
Too Expensive
6%
Not interested
 
Not interested
3%
I don’t know how to use it.
 
I don’t know how to use it.

Male
80%
Do not own a smartphone
 
Do not own a smartphone
8%
Too Expensive
 
Too Expensive
9%
Not interested
 
Not interested
3%
I don’t know how to use it.
 
I don’t know how to use it.
0-14
70%
Do not own a smartphone
 
Do not own a smartphone
7%
Too Expensive
 
Too Expensive
15%
Not interested
 
Not interested
7%
I don’t know how to use it.
 
I don’t know how to use it.

15-19
81%
Do not own a smartphone
 
Do not own a smartphone
9%
Too Expensive
 
Too Expensive
7%
Not interested
 
Not interested
3%
I don’t know how to use it.
 
I don’t know how to use it.

20-24
80%
Do not own a smartphone
 
Do not own a smartphone
10%
Too Expensive
 
Too Expensive
7%
Not interested
 
Not interested
3%
I don’t know how to use it.
 
I don’t know how to use it.

25-30
82%
Do not own a smartphone
 
Do not own a smartphone
8%
Too Expensive
 
Too Expensive
7%
Not interested
 
Not interested
2%
I don’t know how to use it.
 
I don’t know how to use it.

31-34
82%
Do not own a smartphone
 
Do not own a smartphone
7%
Too Expensive
 
Too Expensive
8%
Not interested
 
Not interested
3%
I don’t know how to use it.
 
I don’t know how to use it.

35+
81%
Do not own a smartphone
 
Do not own a smartphone
8%
Too Expensive
 
Too Expensive
7%
Not interested
 
Not interested
4%
I don’t know how to use it.
 
I don’t know how to use it.
81%
Do not own a smartphone
 
Do not own a smartphone
8%
Too Expensive
 
Too Expensive
7%
Not interested
 
Not interested
3%
I don’t know how to use it.
 
I don’t know how to use it.
JAN 7. 2019
Other- Why are you not on Facebook?
652 responded out of 684 polled
phone
whatsapp
yangu
handina
mari
dont
app
kuti
uye
foni
nguva
saka
pawhatsapp
asi
church
murume
wangu
don
use
yacho
network
dzimba
smartphone
chitendero
memory
time
card
expired
money
smart
ndiri
whats
changu
iri
now
basa
haina
inoenda
inonetsa
kuenda
lost
moto
mumba
ne
pa
4n
facebook
fone
mifananidzo
paapp
JAN 7. 2019
Name 3 Social media pages you like the most?
9,035 responded out of 12,110 polled
facebook
whatsapp
twitter
news
entertainment
econet
zimbabwe
instagram
zim
page
wireless
fm
unicef
music
jokes
app
radio
youtube
pages
sports
whats
none
politics
zbc
face
fashion
star
book
know
internet
don
business
soccer
dont
twiter
watsapp
organisations
social
sport
whatsup
media
organizations
tv
football
companies
politicians
religious
google
world
mdc

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